Your brand already has an authentic tone of voice. You just need to uncover it — as we discovered when we worked with a hip Australian media company.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.

From threatening letters to cringey videos, orgs are sounding increasingly desperate to get people back to the office. But there is a better way.

The UK Labour party has revamped the wording of its missions in a bid to win over voters. Regardless of your politics, the changes reveal a lot about what makes for a successful mission statement.

We just returned from Web Summit 2023 and we have thoughts. Specifically on how (and how not) to talk about tech.

Sapia.ai is changing lives by changing the way companies hire — and we’re proud to be helping them share their story with the world.

If you’re looking for investment, talking about products and profit growth will only get you so far.

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.

When a scandal hits, it’s tempting to retreat into defensive declarations of your “integrity”. But there’s a better way to ensure lasting change: listen to your people.

Why role-modelling — not rolling out — is the secret to embedding new values.

A new report says banks need to sharpen their narrative around purpose and values if they’re to continue attracting top talent.

A real-life story about what a clear set of values can do for your business.

Stick to these two rules for identifying your org’s true values — so you don’t sound like everyone else.

How to save your beautiful mission statement from wordsmithing-by-committee.

For any purpose to be effective, it needs to be a central part of people’s day to day working lives.

Why you should invest time and resources into uncovering, articulating and communicating your vision, strategy, purpose and values.