If you want to start writing better, more persuasive sales emails, stop selling and start listening!

2025 was quite a year at Broom & Moon! Here are some of the highlights — with tips for you based on how we approached our work.

Brand statements that avoid corp speak and clearly say what your brand or product does, are more than a nice to have. They also help you keep laser focused on the mission.

We want to add to our pool of freelance copywriters. Part manifesto, part job description, this post captures who we are, how we work — and what we’re looking for from a copywriter.

Orgs are increasingly relying on digital micromanagement to monitor employees, creating an opportunity for internal comms teams to champion workplace cultures based on trust.

If you and your colleagues can’t immediately recite your customer promise, now’s the time to commit it to words. Here are our thoughts on how to approach it.

AI-generated content that looks professional on the surface, but ultimately lacks substance, is damaging productivity and eroding trust between colleagues.   

An effective mission statement won’t simply talk about your customers. It will also use their words — to show your employees what your organisation looks like through the eyes of those you serve. 

It’s been a busy few weeks of national and international travel for Broom & Moon. Our workshops on vision, purpose and strategy have prompted lively conversations and won us new friends.

There are two types of corporate values: those found in your code of conduct and those that capture what’s unique about your org and its culture. Both types will guide your employees’ behaviour — but in different ways.

As your workforce skews more Gen Z, you’re increasingly up against the likes of TikTok and Instagram in the fight for your employees’ attention. Yet the latest report from the Institute of Internal Communication suggests orgs have yet to adapt to the changing demands of their internal audiences.

When it comes to the format and tone of your values, you have choices. Here are four types of values we typically see. The one you choose will depend on your culture.

Join Teresa North, Broom & Moon’s internal comms expert, at a free webinar on how to give your frontline workers clarity on what’s expected of them.

Forget the em dash and the word “delve”. There are other, more pernicious features of AI-generated text. Here’s how to make your real writing stand out from the slop.

A brand is more than a logo or a colour palette. Building a strong brand starts with everyone on the team knowing — and buying into — the story of who you are as an org.

The annual ProCopywriters Survey dropped last week. Its most shocking revelation? That most copywriters aren’t helping their clients fall in love with their work. Here, we describe our process for presenting our work — one that our clients really appreciate.

We’re excited to share the details of one of our most fun and creative recent projects: coming up with a business name for a long-standing client.

With Zoom so readily available, face-to-face events often get put in the “too hard” or “too expensive” basket. But ignoring face-to-face could be having a negative impact on your team and your company.

Our live, in-person workshop at Cambridge Tech Week 2025 is already two-thirds full. So secure your place now — and learn how talk about your strategy in a way that inspires employees and investors alike.

AI might be able to proofread your strategy, or tweak its tone. But here’s why it’s unwise to outsource writing your strategy to a robot.