Writing training: coaching & workshops
Everybody writes and everybody speaks. But doing so clearly and confidently doesn’t always come naturally, especially in the workplace.
Broom & Moon’s workshops and one-to-one coaching can help you and your team talk to clients and colleagues confidently — and in a way that inspires them to action.
Our training is for you and your team if you want to:
create punchy reports that elicit action
tell stories that inspire your employees, investors or clients
put an end to email chasing
learn strategies to beat writer’s block
gain the confidence to break free of old habits and try something new
structure writing for maximum impact
save time rewriting others’ work (because it’s confusing or the tone is off)
ditch the corpspeak for a more human and creative style
design and deliver persuasive presentations that audiences love (no more “death by Powerpoint”)
Writing and presenting: group workshops
We know from experience that the most effective writing training is directly relevant to your day-to-day work.
So we don’t do off-the-shelf sessions. Instead, we develop tailored workshops that are highly practical, hands-on and structured around real-life examples of your team’s writing.
For this reason, no two workshops are the same, but a session might typically cover how to:
Ditch corpspeak for warm, friendly, human language
Structure writing for maximum impact
Uncover and craft compelling stories
Interview people to get to the story
Devise irresistible headlines
Apply tone of voice guidelines consistently and appropriately
How it works:
We usually recommend two half-day workshops — to allow for reflection and practice between sessions.
We try to limit classes to a maximum of eight to allow for class discussion and instructor feedback.
One-to-one coaching for writing and presenting
One-to-one coaching can be transformative for any team member who struggles to express themselves clearly — particularly if feedback from colleagues has had little effect.
Sessions are an opportunity to get an impartial perspective from an expert communicator skilled in explaining how to make writing or presenting more powerful.
We’ve coached:
CEOs
senior economists
legal professionals
marketers
food writers
entrepreneurs
recruitment consultants
internal comms specialists
policy-makers
How it works
Typically, writing coaching sessions last around 30-60 minutes. You’ll meet with your coach once a week or once a fortnight – whatever works with your schedule and the projects you have on the go. Most sessions are held online.
Every session will be structured around a “live” job you’re working on right now, so you get in-depth personalised feedback on real examples of your own writing.
Everything you share with your coach is confidential.
Some of the skills we can train your team in
Brand tone of voice: uncovering and/or applying it
Business writing with impact
Communicating change
Communicating purpose, strategy and values
Communication planning and/or measurement
Email etiquette
Grammar refresher
Mastering public speaking
Proofreading
Report writing
Speaking to camera
Stakeholder management
Storytelling for business
Storytelling for internal comms professionals
Train the trainer
Writing for leaders
Want to know more about our bespoke training and one-to-one coaching?
Download our brochure.
Our work
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The European Central Bank: helping international teams talk engagingly about their work
A series of writing workshops that completely transformed how employees wrote.
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EE: tone of voice training in response to a major brand refresh
Bespoke workshops for an internal comms team that wanted to tell more compelling stories.
Our thinking
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Show, don’t tell: 4 powerful strategies for telling better business stories
Every aspiring author has heard the advice “show, don't tell”. Here’s what it means for brands who want to tell more persuasive stories.
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Story first, strategy second: how to get people to buy into your big idea
A look at two different approaches to communicating the same topic — one much more compelling than the other.
“I have enjoyed our sessions immensely.Your approach has helped me to understand the core principles of good writing. This gave me the confidence to improve my writing style without losing my voice. Your method of coaching really helped to ignite my enthusiasm for trying new approaches in my writing.”
— Senior lawyer, financial services
“You made a tricky subject so clear and entertaining! You brought writing alive with your examples and exercises, which made clear, human writing unforgettable. We would love to have more courses delivered by you so I am sure we will be coming back! Thanks again for your generous and expert help.”
— David Mellis, Head of Public Sector Fundraising - Resources and Bid Writing, Prince’s Trust
Does your team need help with telling the stories your audiences need to hear?