The starting point for your brand language shouldn’t be your agency’s “proprietary framework” — but the voices of those you want to reach.

How do you win over internal stakeholders when presenting a new tagline, purpose statement, values or other piece of brand language? By detailing how every word has earned its place. 

You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.