Hybrid working isn’t going away, whatever Alan Sugar thinks. So how do you create a model to do hybrid well? By asking the people who actually do the work.

In this guest post, James Rutherford, HR consultant and friend of Broom & Moon, argues that actively managing your culture should itself be part of your culture. 

Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.