Blog
Tone of voice: Brand or bland?
Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.
Tone of voice: consistency starts with listening to your people
Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.
Better together? How to broach the question of return-to-the-workplace
From threatening letters to cringey videos, orgs are sounding increasingly desperate to get people back to the office. But there is a better way.
Need more hints and tips?
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