The starting point for your brand language shouldn’t be your agency’s “proprietary framework” — but the voices of those you want to reach.

How do you win over internal stakeholders when presenting a new tagline, purpose statement, values or other piece of brand language? By detailing how every word has earned its place. 

The best vision statements take a big idea and paint it small. Here’s how to do that — with help from visionaries like JFK, Bill Gates and Henry Ford.

As your new brand language goes through rounds of reviews, it risks growing to the point of clunkiness. Here’s how to be consultative without creating statements that sag under their own weight.

Great brand language isn’t clever or creative — at its best, it captures what everyone’s been saying all along. 

In our free webinar, Beyond tablestakes, we shared six tips for uncovering, articulating and role-modelling your values - so they really make a difference to your org.

Netflix, Spotify and Asana are just some of the companies that have nailed down their culture in a compelling written form. Here’s how to create your credo for employees to live by. 

Join us on 26 February for a free one-hour session on how to bring your organisation’s values to life.

In this guest post, James Rutherford, HR consultant and friend of Broom & Moon, argues that actively managing your culture should itself be part of your culture. 

How do you define organisational culture? James Rutherford, HR consultant and friend of Broom & Moon, shares his definition — and the questions to ask to understand yours.

The best brand names are the product of playfulness and an open mind. So if you’re after a name that’s more memorable than your competitors’, here are three places to let your mind wander (and one to avoid).

Naming your new business or product can be a tricky task - not least because everyone will have an opinion on the options. Here are three tips for getting feedback that helps, not hinders.

This month has been all about great writing — from accepting an award for copywriting to sharing tips on winning over employees with your words.

Leigh Findlay, change comms expert and friend of Broom & Moon, shares her tips on the powerful questions to ask your stakeholders at the outset of their change project.

Clare Lynch, co-founder of Broom & Moon, has been shortlisted for the Women in Marketing Copywriting Award 2024.

Banging on about doing the right thing won’t save you from a scandal. Possibly the opposite, in fact.

It's one thing to have a purpose and values - quite another to make them part of people's day-to-day decision-making. Here's a tool that can help.

Hugh Hawthorne, Director at PeopleNav and friend of Broom & Moon shares research demonstrating a link between purpose and performance.

More than three corporate values and your people will struggle to live by them. But what if you could boil your values down to one guiding principle?

The highlight of this month’s calendar was spending a week in Cambridge, giving talks to startup founders and new graduate students at the University.