What we’ve been up to: telling stories, selling ideas
Today, 25 Broom & Moon friends, both old and new, joined us for a webinar on how to use stories to sell anything — from a product to a big idea.
Titled Ditch the Jargon and Tell me a Story, this lively lunchtime workshop covered:
Why tell stories in business
What makes a good story
Where to find great stories
How to use storytelling strategies to sell anything
The participants left the one-hour session armed with practical strategies for bringing ideas to life through the power of storytelling. The three main main lessons were:
Make something happen: show a change to the status quo.
Eliminate abstraction: stimulate your audience’s senses.
Think like a journalist: find the human interest.
Attendees ranged from corporate lawyers, voice coaches and CEOs to internal comms and marketing pros. And they dialled in from places far and wide, including Sydney, South Africa, India, Germany, Boston, Zurich and, of course, our home towns of London and Hove.
Here’s what some of the participants said in the chat:
Thank you. Hope you run some more of these - great lessons. - Chris
Thank you, Clare and Teresa. I always get great writing tips from you. I always look forward to your courses. - Vishruta
My sincere gratitude Clare & Theresa for this oustanding, most insightful and inspiring session. - Michael
Great overview and tips! - Paul
Loved this and your newsletter! - Louise
Thank you, very useful. - Shruti
Thank you. Great tips! - Andreas
Brilliant! - Ricky
Thanks very much, v helpful! - Helen
Thank you very much, great and useful as always! - Maris
Thank you very good webinar - Alicia
Very interesting - Wayne
Great stuff! Thank you! - Marie
Thanks very much. I'm off to work on some of these challenges! - Simon
Thanks so much for your time. I really love your newsletter and tone of voice. It is *chefs kiss* - Gemma
Great nuggets of wisdom shared. Just have to say - love the story behind Broom and Moon! Gave me goosebumps when I read it on your website. - Tayla
Related articles
Story first, strategy second: how to get people to buy into your big idea
How to bring your vision and strategy to life through storytelling
Want me to buy your product? Ditch the tech specs and tell me a story
Show don’t tell: 4 powerful strategies for telling better stories
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