Every aspiring author has heard the advice “show, don't tell”. Here’s what it means for brands who want to tell more persuasive stories.

A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.

Pitching an investor or a potential client? You’ll need at least two, maybe three, different decks to get them over the line.

Three tips for creating a pitch deck that gets investors to say “yes” — from the founders of AirBnB.

The best way to ensure your next round of funding? Maintain trust with your investors through regular updates.

In the latest in a series of posts following International Women’s Day, Barb Hyman, Sapia CEO and Broom & Moon client, talks to Broom & Moon about mentors, mansplainers and mirror investors.

Pushing for change? Here’s a creative idea to get people in power on your side — from a protest movement with feminist roots.

Achieving a moonshot requires courage and a willingness to take risks — and no one’s more illustrative of that than Margaret Hamilton, who helped make the original moonshot happen.

To mark International Women’s Day — and the anniversary of Broom & Moon’s founding — here’s a shout-out to the women who’ve inspired us.

What’s the secret to communicating a leader’s authentic tone of voice? Ditch the AI and pick up the phone.

Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.

Your brand already has an authentic tone of voice. You just need to uncover it — as we discovered when we worked with a hip Australian media company.

Developing or applying a brand tone of voice? Forget workshops with the exec team. Instead, pay attention to how your people are talking to your customers.

From threatening letters to cringey videos, orgs are sounding increasingly desperate to get people back to the office. But there is a better way.

The UK Labour party has revamped the wording of its missions in a bid to win over voters. Regardless of your politics, the changes reveal a lot about what makes for a successful mission statement.

We just returned from Web Summit 2023 and we have thoughts. Specifically on how (and how not) to talk about tech.

Sapia.ai is changing lives by changing the way companies hire — and we’re proud to be helping them share their story with the world.

If you’re looking for investment, talking about products and profit growth will only get you so far.

If you want your people to live your purpose, they need to be able to remember it — as well as be inspired by it. Here are 10 tips for landing on a purpose statement that will make a difference to your org.

When a scandal hits, it’s tempting to retreat into defensive declarations of your “integrity”. But there’s a better way to ensure lasting change: listen to your people.