Blog
“Always be fundraising”: how to prepare for your next round of investment
In the third in a series of posts on what your scale-up should be focusing on after a successful fundraise, we’re looking forward — to your next round of investment.
Start-up to scale-up? 3 things to do to win more business
In the second in a series of posts on taking your business from startup to scaleup, we look at upping your game when it comes to attracting new customers.
3 ways to keep your team aligned as you go from start-up to scale-up
In the first in a series of posts on what to focus on after a successful raise, we share some tips for aligning your team around your mission.
What we’ve been up to: “super helpful” writing training
This month, we've had a lot of fun training different teams to be more persuasive and engaging writers.
After a new brand for your business? Here’s some inspiration for you.
Broom & Moon’s go-to visual brand expert, Ivana Martinovic, on the brands she loves — and the websites she turns to for inspiration.
Inside the mind of our brilliant brand designer
We recently sat down with Ivana Martinovic, Broom & Moon’s go-to designer — for a chat about how she goes from brief to fully realised visual brand.
What makes a great brief for a brand identity?
In the first in a series of posts on visual identity, we look at what makes a great brief to help an agency get the essence of your brand.
Upcoming workshop: How to hook investors in the first 30 seconds
In Cambridge on 11 September? Join Broom & Moon at this free workshop on how to craft a powerful purpose statement that excites investors — and nudges them to say “yes”.
Mastering public speaking: handling nerves with influence and impact
The secret to overcoming stagefright? Tap into your love of your subject. So says Ricky Lien, executive communication coach, in this special guest post for Broom & Moon.
Conference speech? 5 tips to wow your audience
Here’s how to craft a keynote people remember (for all the right reasons).
How to coach a first-time presenter to embrace the limelight
How do you take a nervous, introverted, newbie presenter — and turn them into the confident star of the show?
Presentation to give? Here’s where to start.
In the first in a series of blog posts on speeches and presentations, we talk about how — and how not — to get started.
What we’ve been up to: telling stories, selling ideas
Want me to buy your product? Invest in your business? Give you my best as an employee? Then ditch the jargon and tell me a story. That was the message of our recent webinar.
How to come up with a memorable name for your product
Finding a name that captures the essence of your brand takes time, brain work and bravery — but it’s worth it if you end up with something as memorable as Bluetooth.
The art and science of brand language
When it comes to describing your business, it’s not just about the meaning of the words. An intriguing experiment shows it’s also about the sensations they provoke.
Should you use ChatGPT to write about your business?
You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.
What we’ve been up to: helping a fast-growing tech firm nail its messaging
To fund its next stage of growth, our client needed an attention-grabbing investor deck that presented their business in a clear, concise and compelling way.
Story first, strategy second: how to get people to buy into your big idea
A look at two different approaches to communicating the same topic — one much more compelling than the other.
How to bring your vision and strategy to life through storytelling
To make your vision or strategy happen, you need to make it part of your culture. Here’s how employee stories can help.
Want me to buy your product? Ditch the tech specs and tell me a story.
Here’s how to talk about your product in a way that makes your prospect buy.
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