Blog
Presentation to give? Here’s where to start.
In the first in a series of blog posts on speeches and presentations, we talk about how — and how not — to get started.
What we’ve been up to: telling stories, selling ideas
Want me to buy your product? Invest in your business? Give you my best as an employee? Then ditch the jargon and tell me a story. That was the message of our recent webinar.
How to come up with a memorable name for your product
Finding a name that captures the essence of your brand takes time, brain work and bravery — but it’s worth it if you end up with something as memorable as Bluetooth.
The art and science of brand language
When it comes to describing your business, it’s not just about the meaning of the words. An intriguing experiment shows it’s also about the sensations they provoke.
Should you use ChatGPT to write about your business?
You just need to learn what to ask your AI assistant, right? Here’s why no amount of prompt engineering will get to the heart of why your org exists.
What we’ve been up to: helping a fast-growing tech firm nail its messaging
To fund its next stage of growth, our client needed an attention-grabbing investor deck that presented their business in a clear, concise and compelling way.
Story first, strategy second: how to get people to buy into your big idea
A look at two different approaches to communicating the same topic — one much more compelling than the other.
How to bring your vision and strategy to life through storytelling
To make your vision or strategy happen, you need to make it part of your culture. Here’s how employee stories can help.
Want me to buy your product? Ditch the tech specs and tell me a story.
Here’s how to talk about your product in a way that makes your prospect buy.
Show, don’t tell: 4 powerful strategies for telling better business stories
Every aspiring author has heard the advice “show, don't tell”. Here’s what it means for brands who want to tell more persuasive stories.
What we’ve been up to: telling stories and talking tone of voice
A recent highlight on the Broom & Moon calendar was designing and delivering some training for EE’s internal comms team.
One deck is not enough!
Pitching an investor or a potential client? You’ll need at least two, maybe three, different decks to get them over the line.
Is this the greatest pitch deck of all time?
Three tips for creating a pitch deck that gets investors to say “yes” — from the founders of AirBnB.
10 tips for writing a monthly investor update (and why you should)
The best way to ensure your next round of funding? Maintain trust with your investors through regular updates.
Barb Hyman: my advice for female founders
In the latest in a series of posts following International Women’s Day, Barb Hyman, Sapia CEO and Broom & Moon client, talks to Broom & Moon about mentors, mansplainers and mirror investors.
How a group of crafters won over the board of M&S
Pushing for change? Here’s a creative idea to get people in power on your side — from a protest movement with feminist roots.
A brilliant piece of advice from the woman whose code put men on the moon
Achieving a moonshot requires courage and a willingness to take risks — and no one’s more illustrative of that than Margaret Hamilton, who helped make the original moonshot happen.
Happy International Women’s Day to you (and happy birthday to us!)
To mark International Women’s Day — and the anniversary of Broom & Moon’s founding — here’s a shout-out to the women who’ve inspired us.
Why you should never use AI for your leadership comms
What’s the secret to communicating a leader’s authentic tone of voice? Ditch the AI and pick up the phone.
Tone of voice: Brand or bland?
Very few brands have a recognisable tone of voice. To uncover yours, don’t turn to a style guide — take a listen to your people.
Want more hints and tips?
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